Relevant content to educate & connect with your customers.
Attract More Website Visitors
We want the right traffic to start coming to your site, not just any traffic. Attracting visitors that are most likely to become leads and ultimately happy customers, is the end goal.
So who are the right people? Understanding your buyer’s goals, challenges, demographics, & common objections, will dictate who to target and what content will motivate those potential buyers to take action.
Buyer Persona Developement
Creating a group of semi-ficitional personas allows you to begin understanding the demographics, pain points, behaviors, and goals of your ideal consumer.
Strategically selecting keywords or phrases your buyers might search with and then developing relevant content around them, will help drive more qualified visitors to reach your site.
Search Engine Optimization
Ranking on the first page of search results can make or break today’s businesses. Targeting the right keywords, optimizing web pages, creating valuable content, and link building are all imperative to ensuring your get in front of your ideal buyers.
Developing inbound links from other publications across the web and ensuring those sites are relevant and authoritative sources within your industry, will greatly increase your web presence and SEO.
Blogging is a staple to attracting new visitors to your website. In order to bring the right potential customers, you must create meaningful content that educates them on issues and solutions they care about.
Facebook ads open up a whole new world of opportunities to target a highly refined audience in a vartiey of ways. Promote video, app installs, events, page likes, impressions and more, to drive the action you want from your potential customers.
PPC with Adwords
PPC (Pay-Per-Click) campaigns on Google Adwords opens the door to the vast network of potential buyers that use search engines all day, every day. Setting up specific goals, conversion paths, and ad content gives potential for higher conversion for a lower ad spend.
Entice Website Visitors With Gated Content
Once you’ve attracted website visitors, the next step is to convert those visitors into leads by obtaining their contact information with their permission. Contact information is the most valuable currency for marketers and can open the doors to personalized communication to nurture those leads.
Creating relevant content and educational content offers can help provide more value to your customers and entice them into giving you permission to market to them.
Conversion Path Building
Instead of hoping buyers will find the web pages you want them to, let’s guide them on a specific path that we know will provide more value to them and also increase chances of conversion.
CTA's, Forms, & Lead Flows
Strategically place CTA (Call-to-Action) buttons, contact forms, & Lead Flows (pop-up forms) to drive visitors to take the action you want. This creates multiple opportunities to shepherd visitors where you want them to go next and more importantly, gain permission to market to them.
Landing Page Optimization
A landing page is a major player in the success of converting visitors into leads. Providing an effective and relevant landing page can increase conversion and allows you to begin connecting with those visitors.
Set Your Sales Team Up For Success
You have attracted more qualified visitors, converted them into leads and nurtured them, but now it’s finally time to close them into customers. More sales focused messageing and Marketing Automation can seamlessly guide leads down the funnel and enable sales close at a higher rate.
Don't let leads sit idle in the awareness or consideration stage, or consideration stage. Let’s move them through the funnel by continually providing value and increasing trust with your brand.
Email marketing is a common theme throughout all parts of the buyer's journey, but it plays a bigger role when closing customers. We can pivot our messaging from educational to more sales focused to begin closing your ideal buyer.
Personalizing messaging, content, and all other interactions creates a greater chance of engaging with leads and closing them as a customer. We must market to each buyer individually and personalization is the way to do that.
Conversion Focused Content
More conversion or sales focused content is appropriate after a lead has shown activity related to conversion. We want to start showcasing how your company solves their issue and how you are different than the compeition.
Lead scoring lets you assign a value to each lead based on the actions they have shown and/or how they've engaged with your website/brand. This allows your sales and marketing team to prioritize leads and increase conversion efficiency.
Creating Loyal Customers & Brand Promoters
We’re all more likely to trust a referral from friends, family, or colleagues. This can be your most powerful sales tool. The instant trust you gain when a current customer refers you greatly increases your chances of conversion. Keeping your customers happy and satisfied can transform them into your very own brand promoters, helping to grow your business for you.
It is important to provide valuable content related to current customers, special offers, and social interaction to turn customers into advocates for your brand.
Social media is a wonderful world to connect with strangers, leads, and current customers. We want to meet buyers and current customers where they are living, and that place is social media.
Segmenting out visitors, leads, and customers should be utilized in each stage of the buyer's journey, especially when focused on keeping customers happy. We must continue providing relevant content to them for potential upsells and promoting opportunities.
As you grow and gain new insights from current customers, you can begin refining your personas by analyzing all the data you have pulled in from these happy (and unhappy) customers. We will use these new insights to understand what type of content and messaging will best convert each persona.